Any company can conjure up a "generic" press or news release. You've seen the web sites that promise to distribute press releases -- submitted by any "faceless" source that pays an online fee. In essence, these "e-wire services" spam virtually any-and-all news (whether it's worthy or not) to a pre-set database of editors -- without fact-checking. What makes the difference is a compelling story and creditable news writing! It's proven that editors and reporters are quicker to feature stories that are submitted by a veteran writer or legitimate news source with whom they are familiar, as opposed to "news" contrived by random bloggers or unknown sources. In an industry coup, Regina Lynch-Hudson created a syndicated column, sponsored by Gateway Computers, which ran in select newspapers nationwide from 1995-1998. To date, Regina Lynch-Hudson's by-line has appeared in more than 2,000 articles. A virtual "media magnet," her press releases have prompted incalculable interviews and media opportunities for clients.

Whether it's advertisements, articles, blog columns, company newsletters, email promotions, press releases, product packaging, radio spots, speeches, video-scripts or web-sites — it always starts with written content.

Regardless of your industry, we create customized communications campaigns that are fueled by well-written collateral. With style and panache, The Write Publicist & Co. also conceptualizes client events and social networking strategy to further enhance visibility. What’s more, we work with an award-winning cadre of photographers, web designers, and graphic illustrators when creative support is needed.

The Write Publicist urges potential clients to investigate the following before hiring a publicist: Is the publicist a published writer? Does the publicist offer counseling sessions to help you zero -in on your specific needs? Does the publicist strategically separate print, broadcast and cyber-campaigns, recognizing the unique methodologies for approaching each distinctively different area of the media, or does the publicist attempt to cram all into "one fell swoop" PR campaign? Does the PR practitioner have an online portfolio depicting "actual" clients, or merely a "smoke and mirrors" sales pitch? Does the publicist have an office that you can physically visit -- that's filled with bells-and-whistles tools of the trade?

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Targeted News Distribution/Traditional, E-Blast & Cyber-Cast

We disseminate news both electronically or hardcopy press "kit format," based on a client's industry. Let's face it -- editors and publishers at traditional media outlets and cyber-sources still want to TEST consumer products, SAMPLE food product and REVIEW specific merchandise versus receiving an e-blast. While cyber-space has cornered sight and sound -- with audio snippets, video and podcasts -- they haven't figured out how to taste, smell or feel product via the World Wide Web.

Product "Positioning" Campaigns

New product launches span the gamut from music releases, to technological discoveries, to books, toys, educational products, video games, food products, kitchen gadgets, art, decorative accessories and home decor items.

Legal, Litigation & Quick-Settlement Releases

We are adept at publicizing the law suit wins of law firms. Likewise, clients who have long drawn-out legal cases find that "quick settlements" are generally offered when a factual news release is disbursed to appropriate media. On the other hand, when it's a corporation that's hit with a legal crisis, it pays to exercise "damage control" -- and fast! The Write Publicist interviewed all minority franchise owners of a popular fast-food restaurant when the chain endured a class action racial discrimination suit. Telling a favorable story -- through the lens of minority franchisees -- aided the company in resuscitating its national image.

Tourism, Hotel & Restaurant Promotion

Enticing tourism, hotel and restaurant reviews distributed to travel and entertainment news sources, and meeting planning outlets drive sales and increase traffic. As a noted writer of by-lined travel articles The Write Publicist's enviable reputation for publicizing destinations and hospitality industry venues is unrivaled.

Web Words®

Intriguing web site copy is a critical part of World Wide Web presence. Seldom are web designers also wordsmiths. Legions of Internet sites are flashy, catchy, and colorful-- with limp content. We pen sizzling web words.

Brand Concept Development & Brand Resuscitation

We conceive everything from catchy names for our clients' companies, products, blogs and events to full "identity" positioning. Need a total Brand Overhaul? The Write Publicist reenergizes and revives existing brands.

Sponsorship Proposals

Well-written proposals are critical in order to reap favorable funding or endorsements. As a testament to The Write Publicist's winning proposal craftsmanship, her own feature columns have been sponsored by Gateway Computers and AirTran Airways.

Executive Speeches

Companies such as Coca-Cola contract The Write Publicist to pen speeches for their corporate executives. Particularly in cases where a speech is to be delivered by an executive to a targeted audience, the company consults with a consumer psychologist to coin words that are suitable for the target market. Such was the speech that was created for a Coca-Cola executive to deliver to NAFEO (National Association for Equal Opportunity in Higher Education) members.

Ad Agency PR Partner

As a specialty practitioner, The Write Publicist works with other full-service marketing and advertising agencies as a "silent partner" on campaigns. Creative advertising assignments include acting as "wordsmith" for print advertisements, packaging, TV commercials, radio commercials, public service announcements, and infomercials.

     

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