In many instances, it’s necessary to become an “undercover muse,” or “ghostwriter” who stands invisibly in the background, providing words and/or ideas for personalities and businesses. While some consider it chic to flaunt that they have a publicist, others deem it counterproductive. Even in a world of transparency, many businesses can't let their clients know that an outsourced agent is behind their brilliance. They just want to look good!
Advertising agencies, branding firms, design consultancies, and corporate communications departments have long hired ghostwriters to provide content and concepts for everything from sales collateral to direct mail to interactive and social media campaigns. The New York Times was among the first to “let the cat out of the bag” about celebrities and high-profile personalities employing “celebrity ghost twitterers” to compose their blogs and tweets.
Countless companies and personalities call on The Write Publicist as the “behind-the-scenes” voice-of-choice to breathe life into their brand.
Private public relations counsel is sought by companies in crisis who can’t afford to ballyhoo the fact that they’ve contracted a “trusted advisor” to help in devising recovery tactics. Authors who are experiencing “writers’ block” need a ghostwriter to fill in the blanks, while the author is officially credited. Corporations routinely outsource copywriting of their web sites. Politicians and motivational speakers require winning speeches and would lose their fan base if audiences knew that the orator wasn’t the mastermind behind the message.
Companies attempting to launch a proprietary product require confidential guidance; they may be sharing business plans and other classified documents in order for The Write Publicist to develop their marketing message. Hush-hush account handling is necessary in creative collaborations with advertising agencies where the agency itself is The Write Publicist’s client. More and more high-profile individuals and business leaders request total confidentially in representation. In such cases, client identity is not advertised, and services performed are top-secret.
Willingness to sign nondisclosure and confidentially forms makes The Write Publicist a leading “silent contractor” for a growing roster of domestic and international clients.