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Inspecting a 157,000-square foot auto accessory manufacturing facility and interviewing the company CEO resulted in product promotion press that boasted the company's patented windflectors and vent shades, and superior customer service record.
Business Computer Applications, Inc., a provider of Electronic Medical Record (EMR) software and information technology products and services to the commercial, federal, state and local public and private health markets, aimed to publicize its proprietary PEARL® EMR application to government markets, including prison systems. News of the company's EMR offering filled trade industry magazines and on-line sites such as Virtual Medical Worlds and Health Data Management when The Write Publicist distributed a strategically angled press release. As a Product Publicity Specialist, The Write Publicist not only promotes products and services to specialty target audiences in the marketplace, but also orchestrates national rollout campaigns and new product launches.
Writing the advertising copy for a brochure for Baranco Automotive Group involved interviewing managers of finance, fleet and operations, as well as body shop technicians. The 3-fold brochure detailed everything from service to parts and included coining a slogan for the automotive group. Conceptualizing technical and sales collateral for many industries, including automotive, is a popular offering of The Write Publicist.
Guiding a Los-Angeles based milliner to rebrand as Lyn Frances of Los Angeles, versus Lyn O'vations, included writing a web site for Lyn Frances of Los Angeles, and assigning women's names to the hats versus product numbers. Other "pre-publicity" services included artistic direction on revamping of product photography. The Write Publicist insists that a company has to "be sure their image is impeccable" before jumping in front of the media, which oftentimes requires a total brand overhaul. Brand resuscitation, a strategic stage that can take over a year, is a process that The Write Publicist hand holds clients through.
Preconceived Notions (1996, Noble Press), by Chicago author Robyn Williams, Fed Up With The Fanny (1998, Simon & Schuster), by Atlanta author Franklin White, and Lifestyles for the 21st Century: A New Quality of Life (2000, Humanics Publishing), by Atlanta author Marcus Wells, M.D., are mere samplings of the dozens of book titles that The Write Publicist has promoted in conjunction with major publishing houses over the past 25 years. Fiction and nonfiction authors nationwide find that personalized attention and tailored strategies throughout a book's publicity campaign prevents authors from being lost in a publisher's pile of new titles that are printed each year.
Publicity, exposure and innovative marketing are critical in order for architects, realtors and developers to market new home sites. As author and conceptualizer of Regina's A-List Abodes®, a previous decor column in a regional magazine, The Write Publicist offered a peek inside luxurious celebrity and high-profile estates. The 6-time guest of HGTV showcased her personal abode "The Daffodil Villa" before some 89 million viewers per episode. As a result, her luxury home and décor product reviews are now targeted by architects, builders, interior design firms and home product manufacturers — for national magazine placements. The Write Publicist knows the language to get properties and home decor products noticed.
Coining the packaging copy for the Matterhorn Company, makers of ice cream products and frozen novelty food items, was a luscious indulgence!
Publicizing Doctor's Approach line of hair and skin care products in newspapers nationwide spurred more e-commerce sales for the Lansing, Michigan based company. Print media also brought visibility to Dr. Marcy Street, the board certified Mayo Clinic trained dermatologist, who developed Doctor's Approach. The Write Publicist strategically focused Doctor's Approach press releases towards a universal audience.
The Write Publicist was among the first to lure auto manufacturers to combine both auto and travel destination reviews. As a result, compatible matches were made, such as working with Porsche Cars North America to showcase their cars in articles covering sunny resorts in Florida. Here, are examples of print media placements of the car at the Henderson Park Inn in Destin, Florida, and at the Renaissance Vinoy Resort in St. Petersburg, Florida.